This September, Upper Deck brought us to Toronto to create hockey trading cards for the World Cup of Hockey, a multiple week tournament featuring the best players in the world playing for their respective home countries.

During the span of the event, we produced thousands of trading cards at the Scotiabank Fan Village, where fans could wear the jersey from their favorite team and have their own commemorative hockey card made. In addition, there was a custom branded sharing station which allowed everyone who got a card created to also share it with friends and family online.

fans line up to have hockey trading cards created
Fans crowd the tent at the World Cup of Hockey
hockey trading card sample and other scenes from the world cup of hockey
L to R: the Fan Village; jersey options for fans to wear; WCOH card posted on IG by a fan